About Me:
I live in western Romania, in a nice city bordering Hungary. Although my parents were never business-oriented, I took an interest in entrepreneurship in early childhood. While having a mathematics-based education, I was always interested in arts as well. Hence, I ended up studying architecture, combining the functional with esthetics.
Business Idea:
Living in a low-income country has limited my mind to only come up with ideas which can be accomplished with small investments. My business for this contest – Obcupo Postcards – seemed as such at first, but proved slightly wrong after having a few first [beta] clients.
Obcupo (meaning ‘surprise’ in latin) is a subscription service of art postcards, sent weekly in the client’s postal box. If you love art, receiving a surprise postcard every week feels great, especially in an era where post mail is dying.
In order to build a collection of paintings that I could print and send to my customers, I started browsing through old (XV to XXth century) art. This proved to be like looking for a needle in a haystack, since thusands of paintings were made throughout history, many of which being too dull for this purpose (lots of landscapes, portraits of unknown people, still life compositions). After spending hundreds of hours (no exageration) of searching, I finally put up a beautiful collection of paintings which I knew people would love receiving.
In addition, I started gathering contemporary artist contact emails, asking for permission to use their artworks in exchange of a small fee, and exposure. This turned out quite unsuccesful, so I turned towards local artists, who I knew in person. Therefore, I’ve added a number of their wonderful works to the Obcupo Postcard collection too.
First Try: Problem & Solution
Last year around Christmas, I posted the website (obcupo.eu) on several forums and got myself a number of subscribers (mostly Christmas gifts by family members). I was super-excited! I made the prints at a local print shop and they turned out almost decent (a bit too dark). I told myself I’ll improve the quality of prints in time, but the reality turned out quite the opposite.
The studio I was visiting stopped printing on thick papers, accepting only paper that was too thin for a postcard. I started looking for quality printing services all over the city, the results being always less than satisfactory. This is when I decided to take the artworks to a typography printing house. Indeed, they can make them thick, use beautiful colors, but need to print at least 300 of each piece. I needed to print a minimum of 16 postcards (4 month subscriptions) to make it work, but was lacking the money to make the investment. In time I would expand the number of artworks, since only a batch is not enough (if two friends subscribe and get the same postcards it looks unprofessional)
So, when I’ve seen your post on Reddit, I thought ‚this is perfect for Obcupo, the budget is ideal, I could start sending postcards again’.
What will I do with the $1000 prize?
Invest all of it in postcard printing at a professional typography.
Impact:
Besides the emotions brought up by receiving these weekly surprise postcards, Obcupo as a business has two more benefits:
The Future:
What happens after I print the postcards?
Having the postcards means having the product, my first stock at least. I wrap the postcards in an envelope and write the name & address on it with an old typewriter machine. The variety of postcards must always be expanding, so the profit’s certain percentage will always go towards more artwork printing.
So all I need is sales from this point on. My ideas of a marketing strategy include:
Website: www.shoplocalcultures.com
My name is Tyler Davis, and I am a 26 year old from south Lousiana. I’ve spent the last 6 years traveling and learning about myself and my place in the world. After learning from different indigenous communities, I fell in love with a group called BriBri in Costa Rica. I volunteered with a non profit there, called El Puente, which works to empower the BriBri people through education initiatives, food distribution, and micro loans among many other things. The couple that runs El Puente are in their 70s, and have been at it for 15 years.
After working with them and living with a woman named Maria and her family I realized how massive of an impact I could have on entire families of strangers just because I had access to resources that they did not. People that struggle through life everyday without access to health care, education, nutrition, or even the information needed to improve those things. This of course is on top of the normal interpersonal struggles that all humans must face. I could work full time and still feed an entire family, or better yet, provide them with the things they need to grow their own food.
I looked back to where I was from for examples of how to be of assistance. When the Cajun people were losing their language, music, and way of life to globalization, a few of them got together and started a music festival that celebrated the culture, and turned something that seemed foreign into something to be loved the world over. 30 years later, people from all over the world come here for the “authentic Cajun experience,” and encourage us to stick with our ways, instead of give them up to be like everyone else. Can this be applied to any original culture? I had to find out.
I searched for a way to help BriBri people get paid a living wage while practicing their traditions, while also raising money for El Puente. I learned that the BriBri people hold cacao, the precursor of chocolate, as sacred. Everyone loves chocolate! I bought 40 kg (88 lb) of cacao and hauled it on my back, via airplane, back home. With the mission to sell it , I researched all I would need to do and soon realized that getting into international food import and trade as a lot more than I could handle. Getting a packaging facility, certificates, red tape, food safety, and shipping require a lot of start up capital and time, and then you have to be able to compete with cacao importers that pay slave wages. It didn’t seem like a wise investment, so I scrapped the idea.
6 months later, I was working in California on a farm, and a friend of the owner had a guest from Colombia, Juan Carlos, who wanted to live with us for a few months to see what it was like in the US. My Spanish was pretty good and his English was pretty bad so we ended up connecting and becoming friends. When he left a month later, he offered for me to sell the jewelry he and his village make. They drink ayahuasca ceremonially and receive the patterns during the ritual. They then turn the patterns into jewelry, and use that to spread the information they learn. Instantly, it clicked! If I can pay indigenous artists a living wage to make their traditional art, and then sell it for a profit, I can still raise money for El Puente in a culturally affirming way!
I invested $2,000 into Juan Carlos, and I called up a Peruvian artist I met in Costa Rica named Chuy and told him about the idea. He said he would love to be a part of it too. I went down to Mexico and lived there for a few months, befriended a Zapotec weaver named Serafin and acquired some of his art. I went up to Costa Rica for a week for Maria’s birthday to check in with them and El Puente, and while I was there I picked up some of Chuy’s work. Local Cultures was a no longer a dream, but a reality. I returned home the weekend before Festival International de Louisiana, the nation’s largest International Music festival and another highlight of my hometown. I set up on the street and cleared $1400 in sales in a weekend, with no experience, a rag tag booth set up, and $50 overhead. I knew this was going to work.
I reinvested the money I made into more jewelry, and to date I have about $9,000 of my personal money invested into product. I am currently finishing a massage school program so I can have a secondary trade skill to provide income, so that I don’t have to pay myself from the business. When I finish in March, I will go back to El Puente for a few weeks to get footage for a kickstarter which I will start when I get back to raise money for the company and for El Puente. In April, I will return to Festival International, which will start a small festival tour of the nation, selling directly to my primary demographic. By the end of Summer, I feel confident that I will have not only flipped the investment a few times over, but gotten the Local Cultures brand into the hands of thousands of people, bringing consistent revenue from my website (https://www.
Eventually I want to expand the brand to any artists that need representation to secure fair pay for their work, so that people can more easily make a living doing what they love. With a steady revenue stream for my friends, el puente, and myself, I can devote more time on the ground in Costa Rica, helping the BriBri people become more sustainable, and have more control over the future of their people. I hope to create a model that any community can apply so that they can guarantee a future for their children.
With your grant, I will pay the upfront fees for my vending booths next year. I really appreciate the idea you have for this experiment, and the opportunity you’ve created for people like me to move forward with their dreams. Thanks for considering this, and I look forward to working with you in the future.
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