Follow My Experiments in Business and in Life

Hello and welcome! My name is Sam Priestley and I am a lifestyle entrepreneur. That means I spend my time trying to build businesses that earn enough to enable the life I want to live while still being fun and interesting.

I’m not here to teach you, this site is simply a record of exactly what I’m doing. Ride along and watch me succeed or fail in real-time. Maybe we’ll both learn something.



I am starting a brand of gin. Watch me succeed, fail or just meh.

Amazon FBA

My most profitable business. Leverage Amazon’s fulfilment network to make huge profits.

Matched Betting

What started it all. Extract the value from free bets to earn a locked in profit.


I give away $12,000 a year in grants to help fund budding entrepreneurs.

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Recent Posts:

Pros & Cons Of The Three Types Of Amazon FBA Business

There are three types of Amazon FBA business, what I am calling 'Retail Arbitrage', 'Private Labelling' and 'Brand Building', and everyone gets confused between the three. So let me break them down for you. They each have pros and cons and if you're going to start an...

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Matched Betting – Risk Free, Tax Free Profit

On the Summer break of my second year at university I made myself a promise, if I could earn £250 a week from matched betting then I wouldn't get a job and would spend the next few years building my own business. I succeeded and never looked back. On the Summer break...

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The Power Of Naivety, And Why I Am Choosing Ignorance

When I was a pudgy 16-year-old I told my girlfriend that I would win a fight against this 6f10” athlete we both knew. I was completely un-self-aware of my weaknesses and full of entirely misplaced confidence. I thought I was the best and could do anything. As I’ve...

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Small Business Resources for Entrepreneurs

The problem with trying to find advice online regarding starting your small business or being a successful entrepreneur is that it’s like drinking from a fire hose. Half of the advice is made up and another half is written for businesses operating in 2002. So over the...

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Tips And Tricks For Marketing Your Amazon FBA Business

I have been selling on Amazon since 2013 and it has been my largest source of income since 2014. I love the business model and think that using Amazon FBA is the best way to build a scalable physical product brand in 2017. But I am seeing a disturbing trend. There are...

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Why I Have Stopped Being A Digital Nomad (for the time being)

18-months ago I threw out almost everything I owned. Packed one small suitcase and headed off into the sunset. I traveled the world, living out of Airbnb's and running my businesses from my laptop. Living the dream. Except now I have just done a 100% reversal....

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Top Four Most Popular Posts:

Amazon FBA

How To Start An Amazon FBA Business

Matched Betting

Make Risk-Free Money From Free Bets


Everything I Know About Starting A Successful Blog

Peer-To-Peer Lending

Why I’m Moving My Investments In 2017