How-To Guides

All my how-to guides from businesses I have started: making gin, supper club, car importing, Amazon FBA, self-publishing, blogging, YouTube, investing, coffee shops, and much more.

The Guides:

How to Get A License Distil Gin From Your Home

This is a quick post telling you how I managed to get a license to distil my own gin from my house. It's actually easier than you think: In order to get a license to distil gin from your home you need to: Fill out form L5 and apply for a rectifier's license Explain...

International Logistics: How To Run A Global Brand From Your Bedroom

Today we’re going to be talking about how to manage your international logistics as a one-person business. Or in other words, how to make sure your products successfully flow around the world when all you have is an internet connection. It’s easy to get intimidated by...

How To Start A Supper Club In Your Home

Every couple of weeks for the last year, we have welcomed paying guests into our home. Emma, my wife, cooks us a delicious three-course meal. And we all sit around a table together, eating, drinking and chatting.  What I have just described is a business known as a...

How To Get Customers For Your Business

We are going to cover 10 different strategies you can use to get customers for your business. For each one I will give some tips on where to start and show real life examples from my businesses. They work and can be used by everyone, whether you have a coffee shop, a...

The Basics Of How To Set Up A Business In The UK

This post is going to be a short one about the mechanics of how exactly you set up a business in the UK. And I am writing it because I want to get over the excuse of ignorance. Loads of people have great ideas but fall at the first hurdle. They don't know what the...

How To Build A Personal Brand, And Why You Should

Here is a scary thought: You are being Googled at every stage of your career and life Ready or not, the way we assess people has changed. It is no longer just vacuum cleaner and lawn mowers we research online, we do the same to people. When I hire someone my first...

How To Start a Confectionery Brand From Scratch

Josh Byers was one of the first winners of one of our $1,000 entrepreneurship grants. At the time he had grand plans to start a confectionery brand selling the UK's first caffeinated lollipops. In the six months since then he has gone from just a rough idea to a fully...

How To Start A Vodka Brand On A Shoestring Budget (Updated)

I really want to create a brand of gin. I want to do it remotely, make it scalable and as a one-man band. All on a shoe-string budget. But every distillery I have contacted has laughed in my face: "It's too hard", "the laws are too strict". So I was delighted to be...

How To Start A T-Shirt Dropshipping Business

In this post, I set up a business that sells t-shirts with my designs on them. My t-shirt dropshipping business requires almost no upfront cost and takes very little maintenance. The store I set up is here and you can also buy the items on Amazon here. I have been...

How To Give To Charity Effectively And Efficiently

When I first went to university someone I respected suggested I should start donating to charity from my student loan. Nonsense, obviously I wasn't going to do that. And I think that was the last time anyone I trusted spoke to me about giving to charity. Talking about...

How I Started A Consultancy Business

I have gone over to the dark side and done something I never thought I would. I have started my own consultancy business. As someone who is known for being rude about consultants... what a hypocritic. Ok, wait a second, I'm sorry! But let me explain. I'm not being...

Start A Blog In Under An Hour – A Step-By-Step Guide

So you want to start a blog? Great! I started blogging in 2015, primarily as a sort of online résumé. Since then it has grown to the point where I should really treat it as a proper business. The site is now making over £5,000 a month, a crazy amount of money from a...

This Is How Much We Made When Our YouTube Video Went Viral

In February, we were lucky enough to get an unexpected viral YouTube hit. I had spent almost every day of 2014 playing as part of what we called the Expert in a Year challenge. We videoed it all and as a final round-up put together a one-second-a-day video, published...

How To Turn An Idea Into A Business

I believe that turning an idea into a business, or becoming any sort of entrepreneur, is all about the little logical baby-steps. Each step should be obvious, without the need for any massive risks or blind jumps. The key is to keep getting validation at each step you...

How to Self-Publish an Audiobook

I am completely in love with audiobooks. I have listened to thousands of hours of books and podcasts, and that's not even an exaggeration. So with the launch of our latest book, Expert in a Year, you will not be surprised that Ben Larcombe and I really really wanted...

Step-By-Step Guide to Creating and Selling a Physical Product

What would spring to mind if I told you I make a living designing and selling table tennis equipment? Would you imagine me standing on a street corner trying to convince unwilling passers-by to purchase my products? Or perhaps you'd picture me inexpertly trying...

How to Write and Publish a Book in 3 Days

As you many know, Ben and I are currently attempting to write a book about the Expert in a Year challenge. It's going well, we've written roughly half and are solidly on track for our 9-month deadline. Our plan had originally been to go the self-publishing route, but...

How and Why to Start a Coffee Shop – The Wren

“What did you do this Sunday?” “Well, I went to church” “Oh... cool.” Well, churches aren't cool. He doesn't think they’re cool. That’s the end of that conversation. In November 2012, after a little over a year of on and off preparation we met with the senior...

How to Make Money Buying and Selling Cars

Whenever someone tries to explain what arbitrage is they invariably come out with an analogy of buying a car for some amount of money and selling it for more money. If they’re being particularly chatty they may even extend the example to a time where you already have...