Hi, my name is Rose and my business is “Skinradia by Rose”.
My Dream is to make a difference with my high quality range of natural/eco-friendly/organic and cruelty free skincare – to create a brand that has worth, a brand built on trust, a brand that over-delivers for maximum customer satisfaction with products that are not only delicious to use but guarantee real and lasting results.
My Aim is to set myself up as an expert in natural skincare and to promote an awareness and recognition of the very viable alternatives that are available to chemical-laden and animal-tested big brand products. I have already written an informational book on the subject which I self-published on Kindle and which attracted some very encouraging reviews.
My Business is selling PL natural/eco-friendly/organic and cruelty-free skincare via Amazon FBA…initially within the UK with a view to expanding into the US market if things go well. I have chosen this platform because – as sole 24/7 carer for my mum over 9 years I have very little income and even less time to run a conventional business. Eventually I aim to promote my products to eco-friendly establishments both in the UK and abroad.
I have applied for trade-marking of my brand-name” SKINRADIA by Rose” and once the tm comes through (September 25th) I will be eligible to apply for brand registry on Amazon and launch my first products. My suppliers are currently designing the Skinradia website and this will be ready to go live by the end of September. They are working with me on every aspect of the business.
I would be very grateful of a grant – however small – to help take the business forward on a surer footing. I am struggling to fund the purchase of stock, shipping costs and subsequent advertising once my product goes live, and this concerns me as I believe first impressions of a new business to be vital. I want the face of Skinradia to present with confidence from the start, as I believe this brand has what it takes to succeed.
Following is my “brand story” and logo/design which I hope you will enjoy.
Welcome To SKINRADIA: Your Way To Radiant, Glowing Skin And The Freedom To Be Naturally You
My name is Rose and I’m the face behind
SKINRADIA , a company that delivers uniquely beautiful products created with
respect: respect for our planet and all life on it, respect for the environment we live in, and respect for
you our friends and followers with whom we want to share our dream of a better world.
Every great idea is born from the need to solve a great problem, and mine was no different. During more than 20 years spent working in health care I developed a professional interest and insight into the fascinating subject that is our skin – how it is such a fantastic barometer by which to judge a person’s overall health and lifestyle…how adversely it reacts to certain factors such as illness, constant pain, poor diet or the ageing process to name but a few
I believe that our skin is the mirror of our overall health, and that the only way to keep it looking radiant, regenerated and relaxed is from the inside out – not from expensive anti-ageing creams which only temporarily mask the problems of ageing, rather like papering over the cracks in a wall or spraying over a deep scratch on the bodywork of your car. Yes you can cover up the blemish, but you are now blind to the rot that continues to eat away at the bodywork underneath
. I’m sure you agree that to plaster expensive lotions and potions on top of dull, lifeless, poorly nourished or problem skin is something of a waste of hard-earned cash? The continued health and appearance of your skin needs first to be addressed at source with lifestyle/diet changes – then by using a range of natural products that work to encourage the skin’s natural processes of cell renewal and production of its own natural oils known as NFMs (Natural Moisturising Factors). In an ideal world your skin should never need added moisturiser which can actually compromise its ability to repair and moisturize itself (Curious?? Stay tuned!)
It’s a sad fact that the majority of big companies in this multi-million pound industry do not care about this – they do not care about you or I
. Millions of pounds are spent annually in advertising alone, to prey on the four most compelling emotions of women when it comes to their looks: Dread: Fear: Vanity: Desire (more on this later…). And their driving force is profit.
Yes, applying any kind of moisturiser will indeed smooth and condition the surface cells on your skin, giving the illusion of plumped-up radiant skin.
Yes, the sensation of deliciously rich cream on your skin gives a certain feeling of decadence, like biting into a gooey cake (or whatever your poison happens to be!). But mostly that is all it is, mere comfort food for the skin with little nutritional value and the potential to do more harm than good in the long run. Have you ever stopped using moisturiser for a week or two to notice how your skin – at best – has gone back to how it was before, and at worst is even drier and with an increased risk of frictional damage and wrinkle development? It is our general misunderstanding as consumers with regard both to the structure and functions of our skin and to the “small print on the bottle”, that big skincare companies rely on heavily to rake in their profits
The need to raise awareness about proper skin care, as well as the need for a safe, natural and reliable line of sensational skin care products was appearing more pressing by the day…particularly as it became apparent that the majority of people are most comfortable having the reassurance – psychological dependence, even –of physical products to put on their skin as part of their daily skin care routine.
And That Is How SKINRADIA Was Born!
We’re a small but passionate company with a singular goal in mind: we aim to provide our customers with a range of skin care products created exclusively with beautiful natural, organic, living ingredients – ingredients that are 100% safe with no polluting or carcinogenic agents ever…yet at the same time yield exquisite results by promoting the maximum skin renewal and nourishment necessary for a more natural, more beautiful
you. Our products are formulated to be anti-ageing, anti-wrinkle and anti-oxidant. They will enhance and maintain the youthful appearance of young skin, but will hit ageing, wrinkled and problem skin where it hurts – at source.
We admit to a certain obsession in perfection! Each and every one of our products is handmade and synergistically blended by a dedicated team of professionals (bio chemist, herbalist, nutritionist, naturopathic doctor, derma-hygienist, and scientific aromatherapist) in a lab environment that adheres to the strictest professional regulations and standards. Our formulations are simple – pure plant and flower essences (a select few of our products contain organic goat’s milk from a herd of very pampered and free-living goats!) with powerful actives that have no need for synthetic substances or chemical ingredients to unleash the unique perfection of your skin.
All our organic suppliers are certified or have met and excelled industry standards for many years, and are people like us; passionate about health, the environment, and creating quality, ethical and result-driven products.
What’s more, we guarantee that none of our products or ingredients are
at any stage tested on animals – not ever.
We’re aware, however, that “just” providing top-notch quality, natural products is not going to cut it – not in today’s fiercely demanding world. That’s why we also aim to educate our customers and impart to them all our knowledge and expertise. In addition to diet and lifestyle tips we’ll be looking at topics that are a bit more “outside the box” – like the vital connection between circulation and your skin: why using moisturiser can actually be bad for your skin: the number one reason why you would do well to avoid creams containing collagen or elastin (skin-care companies will not want you to know this).
And we’re glad to be able to say that all that attention to detail and quality actually pays off! We’re already starting to enjoy a growing portfolio of satisfied and enthusiastic customers, the best possible proof that our base principles of quality, reliability, and absolute honesty do not go unnoticed!
Welcome To SKINRADIA and to the best version of you, you ever knew!
“Simply Because it Works”
Ps
We are currently promoting our signature product – the SKINRADIA Spa-in-a-Bar. Stay Tuned For Our Upcoming Products!