If you have an Amazon FBA business and are only selling on Amazon then you are missing some very easy sales. It is incredibly easy to link Amazon FBA to eBay or you own website and there are even tools that will automate everything. Meaning you get extra sales channels with almost no extra work.

New to Amazon FBA? Start here with my step-by-step guide to creating your own Amazon FBA business.

Multi-channel fulfilment is the name of the service of that allows you to sell via FBA on websites other than Amazon and in this article I’ll show you how to set it up.

Selling On eBay Using Amazon FBA

It is a no-brainer to sell on eBay using Amazon FBA. It gives you an extra sales channel that doesn’t take any of your sales away from Amazon and requires very little work to manage. Personally, I don’t do any marketing for eBay and just let sales roll in organically.

If you want to do the work yourself you can create the lisitng on eBay and then input orders manually on Amazon seller-central by going to ‘Manage Inventory’, selecting the products you want to send and clicking ‘Create Fulfilment Order’.

Or there are tools out there that automate everything. The one I use is called JoeLister.

JoeLister creates the listings, moves over your photos from Amazon, processes your orders on eBay using Amazon FBA, records the tracking number on eBay and writes your customer feedback. Completely automatically.

JoeLister works in both the UK and USA. You will need two seperate accounts. 

It starts off by showing you your current inventory on Amazon.

Then you can choose which listings you would like to list on eBay.

When you select ‘List’, JoeLister will create a sample listing that is copied from your Amazon listing and optimised for eBay. Including all your images.

And it will work out exactly what the costs associated with eBay will be, and let you change the price accordingly.

As you can see it is slightly more expensive to list on eBay than on Amazon.

JoeLister costs $29 a month for up to 100 listings. It works on all marketplaces but you will need a new account for each one. So for instance, if you sell on both eBay USA (using USA FBA) and eBay UK (using UK FBA) you will need two accounts.

JoeLister is worth it if you think you will sell enough on eBay to cover the costs. For me, provided I have at least 2 sales a month it is worthwhile, but for you it might be higher.

Once the listing is live, every time you get a sale it will be automatically put through and delivered by Amazon FBA.

Here is a screenshot from my eBay orders page, all of which was processed automatically. The order was placed 17 Aug. The bat was dispatched 18 Aug and the tracking number entered. Then feedback was automatically left.

Selling On Your Own Website Using Amazon FBA

So that’s eBay, what about selling via your own website? Well, I think that is a slightly harder question and you have two choices.

Choice 1 – Redirect To Amazon

For some of my brands, I redirect all of my own website traffic to Amazon. The more sales I get on Amazon, the higher I work my way up the bestseller lists and the more organic traffic Amazon gives me. I know I pay Amazon a fee but I think it is worth it.

If instead I take those sales and process them through my own website I am losing out on the free ranking boost on Amazon. Check out this post on how marketing your Amazon FBA business works.

For my business Pipehouse Gin we currently redirect to Amazon.

Option 2 – Sell On Your Website

That is fine in principle but does leave you very much at Amazon’s mercy. If they decide to suspend your listing or close your account you don’t have any backup option. Or if someone hijacks your listing with a fake version of your product you will be referring traffic to them!

So for some of my other businesses I take orders on the website.

If you do decide to sell directly on your website. Well, again it is very simple. You can either fulfil orders ‘manually’ by entering them into seller central yourself or pay for a tool that automates it. What tool you use depends on what platform your website is built on. But luckily most e-commerce shop builders will have apps available that you can use.

All my websites are built either on Shopify or on WordPress using e-commerce extension Woocommerce. I won’t talk about how to build the websites here, but you can check out this guide for Shopify where I build a very simple t-shirt business. Or this one for WordPress, where I build a blog.

Never Settle’s FBA for Woocommerce is the one I use for my Woocommerce sites. It’s a one-off $129 purchase and here is a video on how it works:

Shopify has Amazon FBA integration already built in as a standard feature. But it only works in the USA so I use a third-party app called FBA Shipping with ByteStand. It’s $25 a month and works for USA, Canada, Mexico and Europe.

I generally suggest starting off processing manually and then add in a third party app once you are sure it is going to be worth the money.

Should you use multi-channel fulfilment?

If you are already using Amazon FBA I cannot think of any reason why you shouldn’t sign up and start selling on eBay using Amazon FBA. It is a no-brainer: it is very easy to set up and cheap tools like JoeLister can automate it all for you.

Should you use multi-channel fulfilment to sell on your own website? Well that is a difficult question and really depends on your circumstances. If you are selling on Amazon and don’t have a website, you should definitely create one. And then you should decide whether it is better for you to refer traffic to Amazon, or take sales directly on your site.

If you are already fulfilling orders to your own website, you should have a look to see if it easier or cheaper to use Amazon FBA than whatever fulfilment service you are currently using.